Financially Forward is the everyday guide you need to master your money in the digital age. Alexa breaks down how we can be using everything from Venmo to cryptocurrency to take our finances to the next level.
— Carly Zakin and Danielle Weisberg, Co-Founders and Co-CEOs of theSkimm

Alexa cares deeply about the future of Americans and their wallets. She is passionate and committed to helping people take control of their money as technology evolves and preparing them financially for the future ahead.
— Tyler Winklevoss, CEO of Gemini

Alexa Von Tobel is a financial guru for the real world. She approaches saving money the same way I try to approach food—by making it accessible—and achievable—for everyone. If you are looking for straightforward tips on how to put more cash in your pocket, Alexa’s your girl!
— Rachael Ray, Television Host and Bestselling Author

Financial confidence is the first step in creating a life that is rich with potential! Alexa gives you the tools you need to be your future self’s best advocate.
— Daphne Oz, TV Host and Bestselling Author of The Happy Cook

A refreshing take on how technology can help us maximize our wallets. This book will make you smarter and leave you feeling ready to tackle your money like a pro.
— Randi Zuckerberg, CEO of Zuckerberg Media

Alexa has a proven track record of providing sound financial tips and strategies. The way people earn, save and spend money is fundamentally changing, and Alexa cares deeply about helping Americans everywhere manage their wallets. Financially Forward delivers on the promise of straightforward, compelling advice to help everyone achieve financial stability.
— Penny Pritzker, Former U.S. Secretary of Commerce and Partner at Inspired Capital